Are you a girl on-the-go changing your “look” three or four times a day…
Then it’s time you meet NEXT by Athena, the new collection of contemporary active wear designed for today’s Latte Lady who is always on the run.
Who’s the Latte Lady, you ask? Armed with a latte in hand, she’s a busy, modern gal on-the-go – either dropping her kids off at school, heading to a yoga class, and then shimmying out of her yoga pants and into a swimsuit bottom for a dip in the pool. She slips into a sundress to head to the store, then meets some friends for a quick coffee or picks up the kids from soccer practice… and then enjoys the night barbequing with friends and family. The Latte Lady is fit, health conscious and all about looking effortlessly stylish and sexy whether she’s in spinning class or at running errands.
Think Gabby Reese. Jen Garner. Cindy Crawford. Reese Witherspoon. She’s modern, active and looking for wearable active pieces that easily take her throughout her day.
NEXT features on-trend “Super Woman,” “Spinner,” and “Errand Runner” tankinis, “30 Minutes” halter bras, “Jump Start” boy shorts, “Pool Party” dresses, “Deuce” skirts, “On the Go” hoodies, “Warrior” and “Latte” pants, and more in this season’s hottest colors and must-have prints, from boho florals to animal prints. Every top is available in bra sizes B, B/C, C/D and D/DD, providing the perfect fit and just the right amount of support. Most pieces easily go from poolside to playtime – - saving money and time.
Each sleek, sexy, sporty piece features a unique blend of Xtra Life Lycra ®, providing the ultimate in breathable fabric technology to help keep the Latte Lady comfortable all throughout the day, while flattering like no other. Not to mention, NEXT is a blended product with fabric that can easily be considered both swim and active wear.
Just this week NEXT by Athena was featured on the Daily Fashionista – our go to guide fashion and beauty advice. The lovely Dana Prigge states, “A girl on-the-go really can’t live without some stylish active wear.” Read the full article on NEXT by Athena collection at www.dailyfashionista.com.
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