SwimSpot Pop-Up Shop Now Open in the Irvine Spectrum
IRVINE, Calif. (May 22, 2010) – SwimSpot opens its first stand-alone pop shop on Fortune Avenue for swim season - showcasing a selection of high-end, luxury and fashion-forward swimwear brands including St. John, LUXE by Lisa Vogel, Ella Moss Isla, Splendid, Guess, Athena, Next by Athena, Hurley, Tommy Hilfiger and Reef. SwimSpot, brings the surf and sand to the Irvine Spectrum with this all things swim pop-up shop.
SwimSpot, named the “Stylish Swimsuit Website” by FABUGAR.com, comes to life this swim season in the OC. The minimalist pop-up shop has a modern-like feel, mixing contemporary décor with Lucite and glass antiques. Mannequins presenting SwimSpot’s bestselling suits play up the storefront windows, creating an alluring and inviting ambiance. The interior is colored with white and splashes of orange, highlighting SwimSpot’s signature shade – complementing the cement flooring. Channeling a chic closet vibe with jet rails, the pop-up shop is divided into three areas: Young Contemporary (GUESS, Hurley, and Reef), Luxury (St. John, LUXE by Lisa Vogel, Ella Moss Isla, and Splendid) and Missy (Athena, Tommy Hilfiger, and NEXT by Athena).
In-store there is also a kid friendly area near the changing rooms so our little swim friends can get comfy on the plush orange sofa and watch their favorite DVD’s while mom shops for a standout suit.
The pop-up shop is complete with a plasma TV and iPads, presenting SwimSpot’s Bikini Builder feature. Using the Bikini Builder, customers can create a signature swimwear look within the SwimSpot brands. SwimSpot wants their swim stylista’s to unleash their inner fashionista, encouraging them to mix and match tops, bottoms, patterns, and styles to create a look that’s all their own. And with brand-specific sizing guides, its’ easy to find the right fit for their personalized creations.
Be sure to stop by the SwimSpot Pop-Up Shop and get well suited for swim season!
The SwimSpot Pop-Up Shop is located at 99 Fortune Drive # 719 neighboring Nordstrom and Macy’s. Stop in now until July 31, 2010 Monday thru Thursday 11 A.M. to 9 P.M., Saturday 11 A.M. – 10 P.M. and Sunday 11 A.M – 8 P.M. Prices range from $30 - $300.
For more information, please visit SwimSpot online at www.swimspot.com.
Read More. . .