Meet SwimSpot.com. Launching in mid-November 2009, this new e-commerce and lifestyle website is destined to be the online swimwear haute spot, featuring an easy-to-use shopping interface, a “bikini builder” that lets you be your own virtual stylist, an all-star advisory board offering must-have tips, tricks and promotions, and so much more... all with a modern, clean, user-friendly feel. SwimSpot.com takes the dreaded task of shopping for swimwear under those universally non-flattering fluorescent lights, and instead, lets you easily create a signature look that you can try on in the comfort—and great lighting—of your own home.
Featuring a selection of high-end, luxury and fashion-forward swimwear brands including St. John, LUXE by Lisa Vogel, Ella Moss Isla, Splendid, Guess, Athena, Next, Hurley, Tommy Hilfiger and Reef, Swimspot.com lets you browse through a variety of silhouettes, colors and styles to help you easily find your perfect suit. With easy-to-navigate merchandising pages, creating coordinating looks is easy – it’s all at your fingertips. Whether it’s for a luxurious resort vacation, spring break with your girlfriends, or just to look fabulous poolside in your own backyard, SwimSpot.com has your whole look covered.
Using SwimSpot.com’s Bikini Builder, you can be your own virtual stylist, creating your own signature swimwear look within SwimSpot’s brands. Using cutting-edge technology, SwimSpot lets you unleash that inner fashionista, enabling you to virtually mix and match tops, bottoms, patterns, and styles to create a look that’s all your own. And with brand-specific sizing guides, its’ easy to find the right fit for your personalized creations. You can shop your custom-created looks right then and there, save ‘em to your style book, or create a wish list that you can share with friends via Facebook or email.
Feeling like you need a friend to shop with? Never fear – SwimSpot.com has you covered. You can check out SwimSpot.com’s Advisory Board section, featuring a hand-picked panel of “It” stylists, models, celebs, and insiders who give their insider tips and tricks for looking great in swimwear. Forecasting trends and dishing on style tips; they’ll help you make sure you get the ideal look, fit, and find, so you don’t have to fret about it ever again.
SwimSpot.com - it’s as easy as click, buy, and ship – giving you more time to have fun in the sun!
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Media Contact: Beach House PR; 949.673/4455
Lauren Campbell; laurenc@beachhousepr.com
Sadie Murray; sadie@beachhousepr.com
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