Published January 14, 2010

St. John says goodbye to Angelina


Has Angelina Jolie lost her touch? This A-List actress got the boot from St. John. According to CEO Glenn McMahon, he stated in WWD that her celebrity “over-shadowed the brand”.

For 2010, St. John feels they have evolved into a more modern point of view. The luxury label chose the red-headed model and wife of White Stripes’ Jack White, Karen Elson.   She is sure to make a splash with her edgy modern style, as her St. John ads launch in February.

Tell Swim Spot what you think? Was this a wrong move for St. John? Did Angie really over shadow the luxury brand?


Read More. . .



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