Privacy Policy

Effective Date: May 1, 2015

SwimSpot is committed to respecting the privacy rights of our customers and all visitors to our website. We take this matter very seriously and have instituted many policies and procedures to ensure that none of your privacy rights as stated herein are ever violated. The following outlines SwimSpot’s privacy policy and details the measures we have taken to safeguard and protect your privacy, while providing you with a unique and rewarding online shopping experience. By visiting (our "Website"), you are agreeing to the privacy policy detailed below.

This policy applies to information we collect on this Website; in e-mail, text and other electronic messages between you and this Website; on websites where this privacy policy is posted; and as otherwise indicated in materials produced by SwimSpot.

What if I communicate with SwimSpot electronically?

When you send an e-mail to SwimSpot or visit the Website, you are communicating with us electronically. You consent to receive communications from us electronically. SwimSpot may communicate with you by e-mail or by updating or posting notices on the Website. All communications with SwimSpot become the property of SwimSpot.

What information does SwimSpot collect?

In order to serve you better, SwimSpot collects and stores your personal information when you: (i) create an account on our Website; (ii) sign up to be notified of special deals like discounts and exclusive offers; or (iii) enter a contest, sweepstakes or other promotion on our Website. The information we may collect includes, but is not limited to:

  • First and last name;
  • E-mail address and a password;
  • Billing address and shipping address;
  • Telephone number;
  • Birth date;
  • Credit card or other financial information;
  • Information you provide by filling out our forms such as when you enter one of our promotions;
  • Information that you provide to us in our public forums on our Website;
  • Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website; and
  • Information about your computer and internet connection including, but not limited to, your IP address and related IP information, operating system and browser type.

Our system also may gather information about the areas you visit on our Website. We use navigational information both in the aggregate and on an individual basis to understand how our visitors use the Website so that we can make our site better.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

What does SwimSpot do with my personal information?

Your information is used to process your orders, to fulfill the purpose for which you provide your information, for internal purposes and to comply with any legal requirements. We may use this data internally only for two reasons: 1) to personalize your experience on the Website and the marketing materials you receive from SwimSpot or its partners; and 2) to prevent fraud on your account. By storing your personal information on a secure server, SwimSpot is able to shorten your checkout process and allow you to check your order status online. At SwimSpot, we also review what kinds of products appeal most to our customers as a group. This statistical information helps us improve our offering in the same way that other companies change their catalog based on what sells best. We may also use information about the kinds of products you buy from SwimSpot to make other marketing offers to you. Of course, you always have the option to opt out from receiving such offers (for instructions on how to opt out, please see "Does SwimSpot provide a way to update or remove personal information or to restrict sharing of my personal information?" and "How does SwimSpot use my e-mail address?").

How does SwimSpot use my e-mail address?

Your e-mail address is used to:

  • Create and identify your account on our Website;
  • Correspond with you about any orders that you may place or were in the process of placing;
  • Notify you about the results of any promotions you may have entered; and
  • Notify you about important functionality changes to the Website, new SwimSpot services and special offers and promotions we think you’ll find valuable.

If you would rather not receive this information or would like to opt out of receiving e-mail of this kind, simply click on the "Unsubscribe" link that appears at the bottom of any e-mail and follow the simple instructions to have your e-mail address removed from the list of customers who receive notices of new functionality, services, special offers and promotions. Alternately, if you have created an account with SwimSpot, you can also remove your e-mail address from our list of addresses that receive information about new products, services, sales and promotions by clicking on the "My Account" button that appears on almost every page of our Website, logging into your account, clicking on the "Edit Preferences" button, and making the appropriate change.

Does SwimSpot share any information it collects with outside parties?

We may use your purchase information about the products you buy from SwimSpot to make other marketing offers to you. Of course, you always have the option to opt out from receiving such offers (for instructions on how to opt out, please see "Does SwimSpot provide a way to update or remove personal information or to restrict sharing of my personal information?" and "How does SwimSpot use my e-mail address?"). We may share this information with merchandising consultants or service providers such as our web development agency, marketing providers, customer order processing solution providers, and e-mail service providers to help SwimSpot serve you better. To the extent that you use electronic wallet technology provided by a portal, such as PayPal, we may share some of your purchase information with that portal to assist that portal in serving you better. We do not share any personal information on an individual basis with any outside company other than perhaps consultants or service providers of SwimSpot who are assisting SwimSpot in serving you better. However, we may share personal information in an aggregate form without personal identifiers with an outside company. Of course, to the extent that we ever share any of your information with a consultant, service provider, electronic wallet technology portal, or other outside party, we would only do so if that party agreed to protect your private information by adopting a privacy policy at least as stringent as our own. Of course, you always have the option to not have such information shared. Except as provided above, as required by law, or in the event of a merger, consolidation, or sale of all or substantially all of SwimSpot’s assets (including a sale in bankruptcy or liquidation), we will not sell or otherwise share any of your purchase information with any third party without your permission. If you do not want SwimSpot to use, collect or disclose the information as described in this privacy policy, please do not submit your personal information to our Website.

How does SwimSpot safeguard my personal information?

SwimSpot has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive information supplied by you is encrypted, transmitted via Secure Socket Layer (SSL) technology and securely stored in SwimSpot’s database. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk.

Does SwimSpot provide a way to update or remove personal information or to restrict sharing of my personal information?

You can modify and/or remove most of your personal information by using the "My Account" feature on the Website. This page can be accessed by clicking the "My Account" link at the top right hand corner of the site. We cannot remove your e-mail address except by also deleting your account. You can request that your e-mail address be removed and your account deleted by contacting us at the e-mail address listed at the end of this privacy policy. We cannot guarantee that once your e-mail address is removed, it will be removed from any customer order processing solutions. Rest assured that all of your information within "My Account" is secure and accessible only by you or limited SwimSpot personnel. You can restrict the sharing of your personal information by opting out of all e-mails.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users.

Does SwimSpot use "cookies"?

Yes. Our advertising partners may also use cookies. A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer’s browser. The cookie holds information a site may need to personalize your experience and to gather website statistical data, such as which pages are visited, the internet provider’s domain name and country that our visitors come from and the addresses of the sites visited immediately before coming to and immediately after leaving the website (e.g. "" or ""). However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your "clickstream" activity (i.e., the paths take by visitors to our site as they move from page to page). Cookies do not capture your individual e-mail address or any private information about you. To browse without cookies, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different so check the "Help" menu of your browser to learn how to change your cookie preferences. Even without accepting a cookie, you can still access most of the features on

Do we collect personal information from SwimSpot visitors under the age of 13?

SwimSpot aims to avoid collecting personal information from those under the age of 13. Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not register on the Website, make any purchases through the Website or provide any information about yourself to us, including your name, address, telephone number or e-mail address. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you think we might have any information from or about a child under 13, please contact us at the e-mail address at the end of this privacy policy.

How does SwimSpot respond to "do not track" signals?

A "do not track" (DNT) signal is an option in your browser that allows you to opt out of the collection of your personal information about your online activities over time and across third-party websites or online services. By choosing to opt out, your browser emits a signal to different web services indicating that you do not wish your online activity and browsing to be tracked. SwimSpot does not honor DNT signals. However, we do not keep track of where you go on the World Wide Web. We do not collect personally identifiable information about your browsing activities across third-party websites or online services. However, other third parties such as Google Analytics may track your movement across multiple websites. We do not treat consumers whose browsers send a DNT signal differently than consumers without a DNT signal.

How do we notify you of material changes to our privacy policy?

If we decide to materially change our privacy policy, we will post those changes on this page, post notice of such changes on our site, or notify you by e-mail using the last e-mail address provided to us so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Your consent

You acknowledge that this privacy policy is part of the terms of service and you agree that using this site signifies your assent to SwimSpot’s privacy policy. SwimSpot reserves the right to change the terms of service, including this privacy policy, at any time, without advance notice.

Tell us what you think

If you have any comments or questions about SwimSpot’s privacy policy, please contact us at and our Corporate Counsel will respond to your comments or questions.