Behind the Brand: Next Swimwear 2017

Get ready to elevate your swimwear style with the upcoming 2017 collection from Next Swimwear! This collection continues to stay true to the “fashion meets function” brand while evolving with the current swim trends with flattering prints and silhouettes. We sat down with Senior Designer, Holly Swope, to give us the inside scoop on the collection, including information on the Next Tankinis 2017 designs.

Check out the full interview below!


The 2017 Next collection continues to use fabrics that are supportive and functional both in and out of the water. The collection is filled with vibrant colors and prints inspired by the ocean, including an abalone print as well as a photo real water print.


As always, Next is designed with the signature NextFlex® Fabric you know and love. This includes UPF 50 sun protection for all day comfort, extra stretch fabric that retains its shape after every wear and moisture wicking properties for your workout- inspired by current athleisure trends.


Get a closer look into the design process with the full video below: