Something's heating up this spring....
What happens when twelve coastal babes with a shared love of swim come together? The launch of a brand new eco-friendly swim brand fueled by real designers and content creators.
Just as the millennial female mind goes, she wakes up each morning a new- inspired and passionate about the woman she will be that day. VYB is curated with this in mind, designing a bikini for girls to discover and express their current mood- whether it is edgy, romantic, boho, beachy or glam. Through a series of prints and silhouettes, collections were put together to represent each vibe. Floral prints for the romantic girl, high cut one pieces for the edgier babe and solid triangle top vitals are all part of the mix.
Designed and created right here in Southern California, VYB swim uses repurposed deadstock fabric. These are luxury stock fabrics that have never been worn, used or sold and would otherwise end up in landfills. This means upcycling and limited edition suits exclusive to each season. Once it’s gone, it’s gone forever. It also eliminates excess production waste that reduces the use of water or chemicals used to treat and dye.
Just in time for spring break, the VYB team has also worked together to create a college ambassador program, which allows women across different campuses to be the faces of VYB.
Select styles, including VYB bikinis and one pieces, are available now. Exclusively sold in select retailers and online at SwimSpot.com and vybswim.com. Additional styles will be rolling out this spring.
What's your current VYB?
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