Meet the Mannequins

SwimSpot is changing the game by entirely removing fabricated mannequins in our Fashion Island flagship location and replacing them with life-size, virtual mannequins showcasing real women of all ages, shapes and sizes wearing our best-selling swimwear for a digital age twist.

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These lifeless clothes hangers have fascinated mankind for centuries. They have a genealogy that tells us what we should and should not look like and unfortunately, society has learned to accept this.

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SwimSpot has officially reimagined how we create and capture value in store. We teamed up with 30 Collins design team to develop a disruptive retail design that brings SwimSpot to life. Our store stays true to its original DNA with a clean, approachable aesthetic. However, life-size virtual mannequins create an authentic presence—just what the retail world needs.

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Since the virtual mannequin screens have been installed, customers have walked by, paused, and taken a sigh of relief. They don’t have to look like a mannequin to wear swim. Customers see a 50 year old mom and say, hey, I can look like that too! Because SwimSpot makes bathing suits for body types of all shapes and sizes, not just one.

Click to view in store loop:

As a consumer facing retailer, SwimSpot is turning a new page and utilizing digital media to improve our in-store shopping experience! Stay tuned to learn more about our virtual mannequins & why they inspire us.