Sports Illustrated Swimsuit has launched its first-ever collection of Sports Illustrated Swim and Active lines with RAJ Swim. The exclusive new collections feature 85 unique styles catering to all types of women and are available now at ShopSISwim.com.
This is the first global apparel license for Sports Illustrated Swimsuit and is a natural evolution for the brand that has long been considered the authority on swim style. The collaboration with RAJ Swim joins two of the leading brands within their industries to extend the SI Swimsuit brand to the premium apparel space, where it will have instant recognition with women all around the world.
“We are thrilled to introduce the debut Sports Illustrated Swim and Active collections and take this important step for SI Swimsuit as we continue to expand into new categories and find meaningful ways for the brand to express itself,” said MJ Day, Editor of Sports Illustrated Swimsuit. “RAJ has decades of experience in the industry and did a great job creating sexy and wearable styles for women of all different body types.”
The official debut of the Sports Illustrated Swim and Active collections coincides with the launch of the annual Sports Illustrated Swimsuit issue. Select pieces from the collection will be featured in the pages of the iconic issue when it is released later this month and will appear on the newly redesigned SI.com/Swimsuit site, where consumers can click to shop their favorite styles worn by the models of SI Swimsuit. The all-new and improved digital property from Sports Illustrated Swimsuit features more lifestyle and fashion content than ever and introduces the Shop SI Swim e-commerce vertical where users can shop the full collection.
The Sports Illustrated Swim collection has 61 styles using an array of textures, fabrics and hardware details. From minimalist, to vintage, to on-trend styles, the collection is curated with luxurious fabrics and interesting textures showcasing designs that are feminine, laid-back beachy, glamorous and everything in between. There is a style for every mood, a silhouette for every body and a size for every woman.
The Sports Illustrated Active collection features a variety of designs that accentuate individual style and personality and can be worn from studio to street. The first capsule is urban inspired and features on-trend styles, fabrics that embrace movement, several color palettes with pops of neon and eye-catching elastic logo elements. The low- to medium-impact pieces are great for biking, yoga and post-gym activities. The styles range from a reversible bomber to sports bras, high-waist dance-inspired leggings, and cropped SI logo sweatshirts and hoodies.
“We put the consumer at the center of everything we design, and with Sports Illustrated, we’re able to bring women of all ages, shapes and sizes the hottest trends right out of the pages of the iconic SI Swimsuit magazine,” says Renee Borsack, Vice President of Marketing and Digital at RAJ Swim. “The Sports Illustrated Swim and Active collections are affordable and relatable, and they are offered in a variety of styles. Now every woman can feel like a Sports Illustrated cover model!”
The Sports Illustrated Swim and Active collections have a combined 85 styles and act as an extension of the SI Swimsuit brand, empowering women to feel like their best selves. The entire collection is available at ShopSISwim.com and will be sold at select retailers around the country, such as Zappos, Pac Sun and Boston Proper. Pieces range from $40 to $160 with all-inclusive sizing that ranges from size 2 to size 20 for Swim and xs to xxl for Active.
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